EFFICIENT COORDINATION BETWEEN GOVERNMENT AND PRIVATE SECTORS FUNDAMENTAL IN DRIVING HALAL ECOSYSTEM IN ISKANDAR MALAYSIA

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Iskandar Malaysia, 14 October 2020 – The Iskandar Malaysia Halal Collaboration Dialogue 2020, jointly organized by the Iskandar Regional Development Authority (IRDA), the Halal Development Corporation Berhad (HDC) and the Johor State Economic Planning Division reiterated the importance of efficient coordination between the government and private sectors to drive the halal ecosystem in the region.

According to Yang Berbahagia Datuk Ismail Ibrahim, Chief Executive, Iskandar Regional Development Authority (IRDA), “Drawing on its strategic location at the heart of ASEAN, with over 600 million population market, and neighbouring to Singapore, as an international gateway, Iskandar Malaysia is a strategic location for both domestic and international investors in the halal business.”

“With Malaysia being regarded as one of the best countries in managing the COVID-19 pandemic, we must quickly take this opportunity to claim our preparedness to welcome investors and consumers of the halal businesses to this region.”

Attended by more than 70 officials and representatives from the government and private sectors, the dialogue arrived at several conclusions that can further boost the halal ecosystem in the Iskandar Malaysia region including more efficient and seamless collaboration across halal players; intensifying marketing and promotional activities; using data and digital platforms to coordinate supply and demand; changing consumers and businesses’ mindset and; assembling ample halal resources such as trained halal executives and funding.

Earlier this month, HDC mentioned that Domestic market for halal products is worth US$70 billion and is expected to reach US$150 billion by 2030.

Investors who want to move or start their business in Iskandar Malaysia would already benefit from the Iskandar Malaysia Investment Service Centre, a one-stop centre that helps to coordinate and expedite investment-related processes such as land and manpower needs.

Specifically for the halal ecosystem, the state of Johor has already established the Majlis Halal Johor. Adding to that, Iskandar Malaysia is also home to Iskandar Halal Park which provides a conducive environment for SMEs to produce and manufacture their products in a Halal Malaysia (HALMAS) accredited industrial park that will cater for the ever-growing Halal sector both domestically and globally.

“That is why we need to quickly iron out issues and challenges in our halal industry ecosystem. If we can get the ecosystem to run smoothly and efficiently as soon as possible, we can also highlight and push our halal agenda locally, regionally and globally to investors and businesses during and immediately post COVID-19 pandemic,” added Datuk Ismail.

“We believe that the halal ecosystem is going to be one of the catalysts to jump start the state of socio-economy in the region and beyond especially when it comes to creating jobs opportunity and fulfilling the increasing demand for halal products and services.”

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